Kellogg's partnered with Princess Cruises for a promotion on packages of Raisin Bran, All-Bran, Corn Flakes, Cracklin’ Oat Bran, Crispix, Crunchy Nut, Mueslix, Product 19 and Smart Start cereal.

Consumers could enter the promo codes found on the specially marked Kellogg's cereal boxes to gather points for the Kellogg’s Family Rewards program and earn up to $200 towards their next vacation. Each code entered them in a sweepstakes for a chance to win a Princess Cruise to one of six worldwide locations.