Pringles offered a Summer music instant win game as a celebration of music.  Participants had two options to enter the instant win game and received their code from participating products specially marked packages of Pringles.  Participants could also receive a code by sending a request for a code to  Pringles for the instant win game.  Online participants were notified if they won and entered into a prize drawing.  Ten grand prizes were awarded to lucky participants offering a VIP flyaway trip for a winner and a guest to a choice of a Live Nation Concert.  First Prizes of 480,000 mp3 music download codes were also offered.

Also as part of a distinct but similar promotion,  Pringles brought in members of the famous band Train to talk about music, Pringles and the VIP concert experience.  As part of an event to celebrate music, Pringles held dozens of auditions to find the very best percussionists to play on Pringle’s cans.  While playing on nothing but Pringle’s cans the musicians jams were featured  on YouTube, Instagram, Twitter and Facebook to share this love for music.  Entrants of the “Pringles Summer Jam Prodigies Promotion” were required to be Twitter users.  To enter, entrants simply had to follow the Pringles twitter page and then retweet their favorite picture or video of a “Pringle’s Percussion Prodigy” with the hashtag #PringlesSummerJamSweeps.  The winners of the sweepstakes were then announced in a winner tweet and directed to privately message Pringles to get directions for their prize.  Each winner received a Pringles Wired Speaker and Hoodie.