Partnership:

PRISON BREAK and Toyota

Description:
Toyota and Fox Broadcasting Company partnered to promote PRISON BREAK by developing an online PRISON BREAK Trivia Game sponsored by the new Toyota Yaris. Contestants entered their instant messenger screennames to take part in the trivia game and their scores are then posted on a the Fox website gaming board. In addition to the game, consumers had a chance to participate in 'The Big Break Sweepstakes' where consumer had a chance to win a walk on role in PRISON BREAK. The sweepstakes began May 5, 2006 and ended June 2, 2006.
Partnership Opportunity:
PRISON BREAK/Theatrical
Company:
20th Century Fox Consumer Products
Partner/Category:
Toyota /Automotive
Timing:
May 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-06-12
Companies Involved
20th Century Fox Consumer Products
Tuck

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