Procter & Gamble collaborated with GLAAD on a socially-relevant promotion that aimed to increase LGBTQ visibility in advertising.

The partnership consisted of P&G working with GLAAD to increase visibility for the LGBTQ+ community in advertising. To that end, P&G committed more than $1 million overt three years to support this joint mission with GLAAD.

P&G worked with GLAAD on The Visibility Project in which the two companies brought together the world's top brands and agencies to increase LGBTQ+ representation in advertising.