Partnership:

PROJECT RUNWAY and L'Oreal

Description:

Lifetime Networks teamed up with L`Oreal Paris and Garnier Fructis to promote the television series PROJECT RUNWAY. Lifetime Networks held the "Road to the Runway" Sweepstakes from July 27, 2011 to August 24, 2011, offering a trip for two to New York and two tickets to PROJECT RUNWAY`s season 9 finale as grand prize. In addition, weekly winners received a Loreal/Garnier gift basket with a value approximating $250 along with a PROJECT RUNWAY Season 8 DVD.

Partnership Opportunity:
PROJECT RUNWAY/Television
Partner/Category:
L'Oreal /Health & Beauty
Timing:
July 3rd Quarter 2011
Target:
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
Tuck

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