Partnership:

PROJECT RUNWAY and The Rockettes

Description:
Lifetime partnered with The Rockettes for the show PROJECT RUNWAY. The Rockettes and PROJECT RUNWAY held design challenge where contestants had to design a Rockettes costume and sign up via Facebook to enter to win. One Grand Prize winner was selected based on certain criteria including, a vibrant and energizing color scheme, a modern fit, movement components that adjusted to The Rockettes` choreography, and classic glamour to align with the Rockettes` glamorous traits. The Grand Prize winner received a trip to New York City in February 2013 to attend the PROJECT RUNWAY Fashion Show, airfare, hotel accommodation, a meet and greet with The Rockettes, and a $2,500 gift card. The contest ran from September 14, 2012 through October 26, 2012. http://www.facebook.com/therockettes/app_514961471853824?ref=ts
Partnership Opportunity:
PROJECT RUNWAY/Television
Partner/Category:
The Rockettes /Travel
Timing:
November 4th Quarter 2012
Target:
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
Tuck

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