Description:
Iman Cosmetics is the official cosmetics partner of PROUD MARY, starring Taraji P.Henson. PROUD MARY and Iman Cosmetics executed a successful promotional campaign including: paid digital media (promoted social posts and banner ads), Amazon.com promotion, mailers in a monthly beauty subscription boxes, co-branded website takeover, social giveaways and a beauty influencer program. The influencer program included Proud Mary inspired YouTube Make up tutorials and social giveaways.
Partnership Opportunity:
Company:
Sony Pictures Entertainment Screen Gems
Partner/Category:
IMAN Cosmetics /Health & Beauty
Timing:
January 2018
Target:
Female
Teens
Teens
Promotional Elements:
On Pack
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
POP Display / End Cap / Shelf-Talker
Contest / Sweepstakes
Media Elements:
Email
Mailer
Print Advertising
Product Giveaways
Radio Spot
Social Media
Mailer
Print Advertising
Product Giveaways
Radio Spot
Social Media
Created On:
2020-11-30
Last Modified on:
2018-01-25
Companies Involved
Sony Pictures Entertainment Screen Gems
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