Partnership:

PUBG MOBILE and BLACKPINK

Description:

BLACKPINK performed a virtual concert within PUBG Mobile‘s in-game world in July, 2022.

THE VIRTUAL concert tour ran over two weekends, between July 22 and 23 and then again between July 29 and 30 in North and South America. For all other countries, it took place between July 23 and 24, and then again from July 30 to 31.

In order to receive free in-game concert tickets, fans were encouraged to download the game before July 15, 2022. A “concert resource pack” was released the following day.

BLACKPINK’s performance marked the first in-game concert for PUBG Mobile.

In addition to the concert, users couls equip their avatars with BLACKPINK-themed outfits until August 31, 2022 alongside a voice pack with commands from Jennie, Lisa, Rosé and Jisoo.

Partnership Opportunity:
PUBG MOBILE/Gaming & Esports
Partner/Category:
BLACKPINK /Music
Timing:
July 3rd Quarter 2022
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2022-07-26
Last Modified on:
2022-07-26
Companies Involved
Tuck

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