Partnership:

PUBG MOBILE and Butterfinger

Description:

Ferrero's Butterfinger and PUBG MOBILE teamed up to celebrate its new Version 2.0 update by offering fans exclusive in-game items in Butterfinger's iconic blue and yellow colors. The three deliciously captivating items include a Butterfinger Parachute, Butterfinger Buggy and Butterfinger Set.  

Until August 31, 2022, players who purchase two Butterfinger bars or one Fun Size Butterfinger bag were able to redeem an in-game featured accessory by following these easy steps:

  • Snap a picture of the receipt showing qualifying purchase, date & time and retailer
  • Go to GameWithButterfinger.com to register and upload receipt
  • Participant will be sent an offer item based on number of qualifying purchases
    • 1st qualifying purchase receives a Butterfinger Parachute
    • 2nd qualifying purchase receives a Butterfinger Buggy
    • 3rd qualifying purchase receives a Butterfinger Set
Partnership Opportunity:
PUBG MOBILE/Gaming & Esports
Partner/Category:
Butterfinger /CPG
Timing:
May 2nd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
In-Game / In-App Integration
Micro site
Mobile
Online
Social Media
Created On:
2022-07-08
Last Modified on:
2022-07-08
Companies Involved
Tuck

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