Partnership:

Puma and Formula 1

Description:
Puma and Formula 1 have launched their first full collaborative capsule since inking a new deal last year to make the sportswear brand the official supplier for the highest class of international racing. Three footwear models are included in the drop, each of which have been rendered in at least two colorways. In addition to the footwear, the capsule also includes a track suit, hoodies, T-shirts, sweatpants and football jersey following the same color scheme. The debut Puma x Formula 1 capsule is out now through the former’s website and select stores. Pricing runs from $40 for the slides up to $120 for the CA Pro sneakers, while the apparel runs from $40 to $110.
Partnership Opportunity:
Puma/Fashion
Partner/Category:
Formula 1 /Sports
Timing:
March 1st Quarter 2024
Target:
Male
Female
Adults
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
In-Store / Retail
Licensed Product
Media Elements:
Online
Social Media
Created On:
2024-03-19
Last Modified on:
2024-05-06
Companies Involved
Puma and Formula 1
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