Description:
Puma and Kool-Aid came together to celebrate the back to school season with a co-branded apparel collection.
The apparel in the collection combined Puma's craftmanship with Kool-Aid's iconic colorful branding. The back-to-school collection featured Kool-Aid colors and branding alongside Puma's lion logo. It drew on the nostalgia for Kool-Aid while embracing the modernity of Puma's designs.
The collection included sneakers, hoodies, shirts and more.
Partnership Opportunity:
Puma/Fashion
Partner/Category:
Kool-Aid /Beverages
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Other
Online
Social Media
Other
Created On:
2021-08-16
Last Modified on:
2021-08-18
Companies Involved
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