Partnership:

Pure Barre and Perfect Bar

Description:

Pure Barre, the fastest, most effective full-body barre workout brand, and Perfect Bar: The Original Refrigerated Protein Bar, announced their partnership to support customers and clients alike in their wellness goals, throughout 2023.

Beginning January, 2023 Perfect Bar was “The Official Fresh Snack of Pure Barre,” for the duration of the year. This co-branding partnership gave fans a number of opportunities to experience the nutrition and fitness offerings both brands have to offer, kicking off with The Year of Bar(re) Giveaway, which granted one winner with a year supply of Perfect Bar and an annual Pure Barre membership.

As part of the partnership, Perfect Bar was the supporting partner of Pure Barre’s upcoming 2023 Barre Stronger Challenge, which encouraged members to take 20 classes in 31 days, to experience the benefits of a consistent barre practice. Other opportunities for members of Pure Barre to learn about and taste Perfect Bar followed throughout the year, including a multi-city studio sampling tour and joint virtual wellness events.

Partnership Opportunity:
Pure Barre/Sports
Partner/Category:
Perfect Bar /CPG
Timing:
December 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Product Bundle
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Social Media
Created On:
2022-12-12
Last Modified on:
2022-12-13
Companies Involved
Tuck

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