AOL (Moviefone) and Sony Pictures Entertainment teamed up to promote QUANTUM OF SOLACE with a sweepstakes game. Contestants entered online at https://007sweepstakes.com/register/ to begin the game. Every consumer who starts the game gets automatically entered into the sweepstakes. If the consumer spotted James Bond in AOL, he/she got another clue, another mission, and another entry into the sweepstakes. Consumers had to find the 5 clues and complete the 5 missions to get the maximum 6 entries into the sweepstakes. Winners were selected by a random drawing. One Grand Prize winner received a Sony HES-V1000 Home Entertainment Server. Three First Prize winners received a Sony BDP-S350 Blu-ray Disc Player. The sweepstakes began on October 8, 2008 and ended November 16, 2008. Promotional materials include QUANTUM OF SOLACE themed content throughout the AOL network.