Partnership:

QUANTUM OF SOLACE and The Coca-Cola Company

Description:
Coca-Cola Great Britain has teamed up with Sony Entertainment to help promote the theatrical release of QUANTUM OF SOLACE by renaming the Coke Zero brand as Coca-Cola Zero Zero 7. The rebranded Coca-Cola Zero Zero 7 will be available in limited-edition bottles featuring the 007 logo, a picture of film’s star Daniel Craig and the featured title. The global marketing campaign will roll out across 35+ markets which includes television, cinema, print and outdoor advertising as well as on-pack, retail and theatre activation.
Partnership Opportunity:
QUANTUM OF SOLACE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
The Coca-Cola Company /CPG
Timing:
September 3rd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-10
Companies Involved
Sony Pictures Entertainment
Tuck

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