Description:
Convenience store RaceTrac partnered with Instagram on a promotion targeting baseball fans.
The gas station/convenience store chain collaborated with Instagram to create a gamified augmented reality filer that engaged homebound MLB fans. The game featured RaceTrac's "The Freeze" which was a mascot the company sponsored at Atlanta Braves Games.The game allowed Instagram users to race The Freeze.
Partnership Opportunity:
RaceTrac/Retail
Partner/Category:
Instagram /App
Timing:
October 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
AR / VR
Branded Content
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2020-10-07
Companies Involved
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