Description:
Carl’s Jr. and Warner Bros. partnered to promote the theatrical release of RACING STRIPES. With the purchase of a Carl’s Jr. Cool Kids combo, customers receive one of three plastic toys from the movie including a wind-up horse, a miniature barn, and a play camera containing screenshots from the film. Cool Kids Combo meal bags also supported a RACING STRIPES sweepstakes with a grand prize trip for four to a selected Dude/Guest Ranch, a Kodak Easy Share System, and a RACING STRIPES movie poster. Children (ages 3-12) could enter with forms found on the Cool Kids Combo meal bags or online. Also, customers could decipher a secret word found on the Cool Kids Combo meal bag and enter it online to receive a coupon for a free slice of chocolate cake at participating restaurants. The offer was valid from January 1, 2005 to February 8, 2005.
Partnership Opportunity:
RACING STRIPES/Theatrical
Company:
Partner/Category:
Carl's Jr./Hardee's /Dining
Timing:
January 1st Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-01-19
Companies Involved
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