Walt Disney Studios partnered with McDonald's to promote the release of RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2 in theaters. The partnership saw twelve new Disney toys appearing in Happy Meals nationwide. The Happy Meals consisted of twelve race car toys based on eleven characters from the film, including two Disney Princesses. There were two versions of lead character Vanellope, in her “Sugar Rush” and “Slaughter Race” cars. Other characters from Ralph’s world included Ralph, Felix, Calhoun, Taffyta, Yesss, Shank, KnowsMore, and Spamley. There are also two OhMyDisney Princesses, Cinderella and Moana. The majority of these characters never drive in the film, making their vehicles rather unique.

The McPlay app allowed kids to bring their RALPH BREAKS THE INTERNET toys to life with additional games that could be played on a smart phone or tablet. Themed milk bottles and GoGurt packages offerred additional play opportunities in the app.