Partnership:

RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2 and Purple

Description:
Walt Disney Studios partnered with Purple to promote the theatrical release of RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2. The promotion consisted of branded advertisements in which Purple urged consumers to unwreck their sleep. Characters from the film were included in the advertisements which included a TV Spot that was shared on Purple's website and across their various social media platforms. In keeping with the theme of the film, Purple also encouraged potential customers to sleep on the mattress that broke the internet.
Partnership Opportunity:
RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Purple /Household
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-11-14
Companies Involved
Tuck

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