Description:
Walt Disney Studios partnered with The Void to promote the theatrical release of RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2. The promotion consisted of a new hyper-reality experience themed to the upcoming Walt Disney Animation Studios film that arrived at The Void at Disney Springs and Downtown Disney. The Walt Disney Company and ILMxLAB joined with The Void to create this new virtual reality experience. “Ralph Breaks VR” put guests inside a new, original Disney adventure in the world of the internet and online gaming with Wreck-It Ralph and Vanellope.
Partnership Opportunity:
Company:
Partner/Category:
The Void /Tech
Timing:
November 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Female
Tweens
Teens
Family
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
In-Store / Retail
Media Elements:
Online
Signage
Signage
Created On:
2020-11-30
Last Modified on:
2018-09-18
Companies Involved
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