Partnership:

RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2 and WhatsApp

Description:
Walt Disney Studios teamed with WhatsApp to celebrate the theatrical release of RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2. The partnership consisted of creating a sticker pack for WhatsApp featuring characters from the movie. The Internet sticker pack was made available via both iOS and Android. Disney became the first film studio to create a sticker pack for WhatsApp. Disney also created a WhatsApp business account for the film, enabling fans to chat with Ralph and his partner in crime, Vanellope, as she teaches him how to use TextSpeak and emoji, send photos and more.
Partnership Opportunity:
RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
WhatsApp /App
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-03
Companies Involved
Tuck

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