Lionsgate and World Gym teamed up for the theatrical release of RAMBO. Consumers submitted their entry forms at http://www.rambofilm.com/worldgym. Grand prize winner received two passes to the film premiere and after-party in Las Vegas, one RAMBO Trilogy Ultimate Edition DVD Collection, and a one-year membership to the World Gym. Sweepstakes ran from 12/17/07-01/14/08.