Partnership:

Raya and the Last Dragon and McDonald's

Description:

Walt Disney Studios and Disney Plus partnered with McDonald's for a Happy Meal program promoting the release of RAYA AND THE LAST DRAGON which debuted in theaters and on Disney Plus for an additional fee.


The partnership consisted of a Happy Meal program in which RAYA AND THE LAST DRAGON branding was used on McDonald's Happy Meals in addition to Happy Meal toys patterned after the characters. Characters from the film such as Raya and her dragon were represented with their very own Happy Meal toys.

In addition to the contents and packaging of the Happy Meals, there was RAYA signage in-store at McDonald's locations as well as the McDonald's website. 


The McDonald's website also included interactive RAYA AND THE LAST DRAGON content including downloadable activity sheets with more RAYA AND THE LAST DRAGON content available through the McPlay app.

Partnership Opportunity:
Raya and the Last Dragon/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
McDonald's /Dining
Timing:
March 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Window Clings / Banners / Decals
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-03-10
Last Modified on:
2021-03-17
Companies Involved
Tuck

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