Description:
To promote the release of RAYA AND THE LAST DRAGON, Walt Disney Studios collaborated with Asian food company Omsom.
The partnership consisted of Disney collaborating with the Southeast Asian brands to launch a limited-edition drop of food and recipes inspired by RAYA AND THE LAST DRAGON.
Omsom released a collection food products and exclusive recipes that celebrated the region depicted in the movie. All the items in the drop of Omsom products included RAYA AND THE LAST DRAGON branding.
Partnership Opportunity:
Raya and the Last Dragon/Theatrical
Company:
Partner/Category:
Omsom /CPG
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-03-10
Last Modified on:
2021-03-10
Companies Involved
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