Partnership:

Raya and the Last Dragon and Omsom

Description:

To promote the release of RAYA AND THE LAST DRAGON, Walt Disney Studios collaborated with Asian food company Omsom.

The partnership consisted of Disney collaborating with the Southeast Asian brands to launch a limited-edition drop of food and recipes inspired by RAYA AND THE LAST DRAGON.

Omsom released a collection food products and exclusive recipes that celebrated the region depicted in the movie. All the items in the drop of Omsom products included RAYA AND THE LAST DRAGON branding.

Partnership Opportunity:
Raya and the Last Dragon/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Omsom /CPG
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-03-10
Last Modified on:
2021-03-10
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.