Partnership:

Raya and the Last Dragon and Raddish Kids

Description:

Walt Disney Studios partnered with meal subscription service Raddish Kids on a promotion celebrating the release of RAYA AND THE LAST DRAGON.

The promotion consisted of a Dinner and a Movie partnership in which customers could download a free downloadable Raddish cooking kit to enjoy with the movie. The digital cooking kit featured recipes that the family could make as a group and enjoy while they watch the movie at home through Disney+ Premier Access.

The foods in the downloadable cooking kit from Raddish celebrated the Southeast Asian culture depicted in the magical world of the film.

Partnership Opportunity:
Raya and the Last Dragon/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Raddish Kids /Dining
Timing:
March 1st Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2021-03-08
Last Modified on:
2021-03-17
Companies Involved
Tuck

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