Dreamworks SKG partnered with Del Taco to promote the theatrical release of REAL STEEL. At participating Del Taco restaurants, specially marked cups included a ?eal Steel?code and MS Tag. Customers were prompted to enter a REAL STEEL Sweepstakes at www.deltaco.com/realsteelsweepstaskes by entering the Code directly; or scaning the Tag with their web enabled mobile device. Each Code provided an eligible person with one opportunity to win a prize. Prizes included an Xbox 360 4GB Console
with Kinect, a Del Taco $100 Gift Card, or a ?eal Steel?General Admission Movie Ticket Hollywood Movie Money Certificate. The sweepstakes ran from Sept. 7th, 2011 to Oct. 11th, 2011.