Partnership:

Red Lobster and MTN DEW

Description:

Red Lobster partnered with PepsiCo on a promotion that brought a special MTN DEW flavored cocktail to Red Lobster locations.

The partnership created the DEW Garita which was a margarita prepared with MTN DEW that was available at all participating Red Lobster restaurants. The cocktail was promoted across both companies' social media.

In addition to the cocktail, which was a Red Lobster exclusive, PepsiCo products were also made available at Red Lobser locations such as Bubly sparkling water, LIFEWTR and Tropicana beverages.



Partnership Opportunity:
Red Lobster/Dining
Partner/Category:
MTN DEW /Beverages
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2020-09-30
Companies Involved
Tuck

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