Partnership:

REGAL CINEMEDIA and Toyota

Description:

Toyota Sienna teamed with Regal CineMedia for Regal`s 12th annual Free Family Film Festival. The promotion, offered free screenings of G and PG-rated films at participating Regal Cinemas, United Artist Theatres, Edwards Theatres and Hoyt Cinemas. Sponsorship included promotion of the Toyota Sienna on festival materials, and in-market newspaper and radio ads. The Sienna was also be promoted with on-screen and in-lobby ads, as well as online at www.regmovies.com .

Partnership Opportunity:
REGAL CINEMEDIA/Financial & Insurance
Partner/Category:
Toyota /Automotive
Timing:
2nd Quarter 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-04-26
Companies Involved
Tuck

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