Partnership:

Rent the Runway and Bumble

Description:

Rent the Runway teamed with Bumble, the women-first dating app, to create a collection that has an outfit for any kind of date. 

The partnership celebrated the spark of new connections and helped the Bumble community feel and look their best. Bumble users in the United States had the chance to "swipe right" on the Rent the Runway profile on the app. 

Bumble users were offered an exclusive 25 percent discount on Rent the Runway. The discount could be applied to any one-time 4 or 8-day rental with a minimum order of $85 USD. 


Partnership Opportunity:
Rent the Runway/Fashion
Partner/Category:
Bumble /App
Timing:
September 3rd Quarter Current
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2021-09-20
Last Modified on:
2021-09-21
Companies Involved
Tuck

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