Partnership:

Republic Records and Flighthouse

Description:

Republic Records partnered with Flighthouse to create a co-branded Tik Tok series, "Certified Superfan," promoting Republic Records' artists.

Flighthouse specialized in short-form content for Tik Tok and "Certified Superfan" featured young Republic Records' artists interacting with their biggest admirers.

The series consisted of Flighthouse invited fans to talk about their favorite Republic Records artists on camera and then surprising the fans when the artists themselves revealed themselves. The interactions were then condensed by Flighthouse into 30-40 second clips that were distributed on Tik Tok with longer 2-minute versions made available on YouTube and Instagram's IGTV.

Partnership Opportunity:
Republic Records/Music
Partner/Category:
Flighthouse /Online
Timing:
February 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-03-20
Companies Involved
Tuck

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