Partnership:

RESIDENT EVIL: THE FINAL CHAPTER and BMW Motorrad

Description:
Sony Pictures Entertainment and BMW Motorrad partnered to celebrate the release of RESIDENT EVIL: THE FINAL CHAPTER. BMW’s S 1000 XR motorcycle was prominently featured during key points in the film and was driven by the film’s main character. The motorcycle model was also displayed at the red carpet event in Berlin, Germany.
Partnership Opportunity:
RESIDENT EVIL: THE FINAL CHAPTER/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
BMW Motorrad /Automotive
Timing:
January 1st Quarter 2017
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Micro site
Product Placement
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2017-01-26
Companies Involved
Sony Pictures Entertainment
Tuck

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