Description:
Resy teamed with Capital One to create a new kind of restaurant week. The promotion took the form of Off Menu Week, a six-city, year-long project that was meant to be something of a modern update to Restaurant Week.It rolled out in Los Angeles from February 25 through March 3, 2019. Throughout the year, Off Menu Week travelled to six different cities: beyond L.A., it visited Washington, D.C., New York City, Chicago, San Francisco and Austin.
For its week-long turn in each city, Resy offered reservations at 10 to 15 restaurants. As part of the partnership, Capital One cardmembers received early access to book the reservations in each of the cities.
Partnership Opportunity:
Resy/App
Partner/Category:
Capital One /Financial & Insurance
Timing:
February 1st Quarter 2019
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
