Partnership:

Rick And Morty and Fortnite

Description:

Adult Swim partnered with Epic Games on an exciting promotion that brought RICK AND MORTY into the world of FORTNITE.

The partnership consisted of the titular RICK AND MORTY characters being introduced into FORTNITE. FORTNITE gamers were able to access Rick Sanchez as a tier 100 in-game reward for battle pass buyers and FORTNITE Crew subscribers. 

Additionally, gamers who earned Rick were also able to access a Toxic Rick variant, which is an evil version of the character from RICK AND MORTY episode 26. Morty was also made available to FORTNITE gamers in the form of Hammerhead Morty.

In addition to the characters, there were also a variety of in-game accessories inspired by the show including a new glider UFO, a spray, and the Rick dance.

Partnership Opportunity:
Rick And Morty/Television
Partner/Category:
Fortnite /Gaming & Esports
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Advergame
Branded Content
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2021-06-23
Last Modified on:
2021-06-23
Companies Involved
Tuck

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