Partnership:

RICK AND MORTY and G Fuel

Description:

G FUEL teamed up with Warner Bros. Consumer Products and Adult Swim to release the all-new, RICK AND MORTY inspired G FUEL flavor: Unstable Portal Fluid!

Unstable Portal Fluid Tubs and Collector's Boxes were available for pre-order at GFUEL.com. Fans could place orders ahead of the global premiere of RICK AND MORTY season six, debuted globally and across the multiverse on Sunday, September 4, 2022. Inside the G FUEL Unstable Portal Fluid Collector's Box was a 40-serving tub featuring a full cast of characters from RICK AND MORTY, as well as a 16 oz Shaker Cup.

G FUEL Unstable Portal Fluid is sugar free and packed with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140 mg of caffeine plus proprietary energy and focus-enhancing complexes.

Partnership Opportunity:
RICK AND MORTY/Television
Company:
Warner Bros. Consumer Products
Partner/Category:
G Fuel /CPG
Timing:
August 3rd Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Micro site
Mobile
Social Media
TV Spot
Created On:
2022-09-09
Last Modified on:
2022-09-15
Companies Involved
Warner Bros. Consumer Products
Warner Bros. Consumer Products
Tuck

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