Description:
Adult Swim's Rick and Morty teamed up with Pringles to release a limited-edition Pringles flavor inspired by the show.
The partnership included Pringles releasing a "Pickle-Rick" flavor inspired after the award-winning Rick and Morty episode of the same name.
Pringles supported the partnership by releasing a Super Bowl commercial introducing the new flavor.
Consumers were able to buy the limited-edition flavor beginning February 2nd, 2020.
Partnership Opportunity:
Rick and Morty/Television
Company:
Cartoon Network – Adult Swim
Partner/Category:
Pringles /CPG
Timing:
December 4th Quarter 2019
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
On Pack
Premiums / Giveaways
Other
Branded Content
Collectible
In-Store / Retail
On Pack
Premiums / Giveaways
Other
Media Elements:
Online
Social Media
TV Spot
Other
Social Media
TV Spot
Other
Created On:
2020-11-30
Last Modified on:
2020-01-29
Companies Involved
Cartoon Network – Adult Swim
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