Description:
Adult Swim partnered with Wendy's to celebrate the latest season of its hit series RICK AND MORTY.
The partnership consisted of RICK AND MORTY being promoted in Wendy's locations nationwide. As part of the partnership, Wendy's customers could purchase custom Coca-Cola Freestyle mixes based on the show.
In addition to the branded beverage flavors, the promotion also included free Wendy's in-app delivery and a restaurant pop-up in Los Angeles with a drive-thru experience for RICK AND MORTY fans.
Partnership Opportunity:
Rick And Morty/Television
Partner/Category:
Wendy's /Dining
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-06-15
Last Modified on:
2021-08-02
Companies Involved
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