20th Century Fox and Western Union teamed up to promote the release of RIO 2 with the "Western Union Match 3 Blus Instant Win & Sweepstakes". Member's of the "My WU" program were able to enter for a chance to instantly win movie tickets or a music download. Entrants were also eligible for a $1,500 grand prize. The sweepstakes also included a TV Spot with all of the RIO 2 characters.