Partnership:

20th Century Fox Filmed Entertainment and Western Union

Description:

20th Century Fox and Western Union teamed up to promote the release of RIO 2 with the "Western Union Match 3 Blus Instant Win & Sweepstakes". Member's of the "My WU" program were able to enter for a chance to instantly win movie tickets or a music download. Entrants were also eligible for a $1,500 grand prize. The sweepstakes also included a TV Spot with all of the RIO 2 characters.

Partnership Opportunity:
/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Western Union /Financial & Insurance
Timing:
April 2nd Quarter 2014
Target:
Male
Female
Kids (6-11)
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-03
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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