Partnership:

RIO and Benjamin Moore & Co.

Description:
20th Century Fox Filmed Entertainment and Benjamin Moore & Co. partnered up to promote RIO through the “The Colors of Rio” paint collection. The paint company created a new line of paint colors inspired by the animated film’s characters, and invited consumers to enter the sweepstakes by voting on their favorite names for each color through the Benjamin Moore facebook page. The grand prize winner received a private screening of Rio in his or her area; invited guests received gift bags compliments of Benjamin Moore and 20th Century Fox. Additional promotional tie-ins included signage inside Benjamin Moore stores and at select Ace Hardware locations. The promotion ran April 2011.
Partnership Opportunity:
RIO/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Benjamin Moore & Co. /Household
Timing:
April 2nd Quarter 2011
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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