Partnership:

RIO and Chiquita Bananas

Description:
20th Century Fox Filmed Entertainment partnered with Chiquita Brands International, Inc. to promote the release of animated feature RIO through an extensive media campaign that ran Q1 2011. The campaign included television, online and radio spots of the film featuring a remix of the Chiquita banana song, and ads incorporating all of the brand? products with the tagline, ?very party needs a little bite? Collectible Rio stickers were used for Chiquita bananas. Chiquita also hosted the ?ake Your Way to RIO?sweepstakes where one lucky family could win a trip to Rio de Janeiro. Other prizes included Chiquita bundles, music from the movie, and exclusive ringtones.
Partnership Opportunity:
RIO/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Chiquita Bananas /CPG
Timing:
April 1st Quarter 2011
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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