Partnership:

RIO and Overstock.com

Description:

20th Century Fox Filmed Entertainment worked with Overstock.com to promote the release of animated film RIO through the launch of a RIO branded boutique on the online retailer’s website April 5 2011. The boutique showcased a variety of products that were themed around the movie, such as products that the protagonist, Blu, may have needed to make the journey to Rio. In addition, consumers stood the chance to win a trip to attend the movie premiere of RIO in Los Angeles, California.

Partnership Opportunity:
RIO/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Overstock.com /Retail
Timing:
April 2nd Quarter 2011
Target:
Male
Female
Kids (6-11)
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-03
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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