Partnership:

Riot Games and Amazon's Crown Channel

Description:

Amazon and Riot Games teamed up to host RE//LOAD: an exclusive, end-of-year live event in celebration of VALORANT players, pros, creators, and fans. RE//LOAD was a fully immersive, in-person and virtual event experience presented by Crown Channel in partnership with Riot Games, that took place on Friday, December 16, 2022 from 10 a.m to 3 p.m. PDT, hosted by Myth and Jacki Jing.

It was streamed live from Atlanta, Georgia, RE//LOAD was jam-packed with exciting content for VALORANT fans, including a Pro AM tournament with four teams of fan-favorite VALORANT creators, led by a line-up of superstar captains–bnans, Starsmitten, xChocoBars and meL–competing for ultimate bragging rights. 

The Pro AM teams also participated in three VALORANT-inspired, onsite activities, with plenty of additional surprises. RE//LOAD was also featured with a DJ set from Dabin, a surprise guest appearance, and a musical performance from Mike Dimes.

 

Partnership Opportunity:
Riot Games/Gaming & Esports
Company:
Riot Games
Partner/Category:
Amazon's Crown Channel /Online
Timing:
December 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Influencers / Brand Ambassadors
Mobile
Online
Social Media
Sponsorship
TV Spot
Created On:
2022-12-09
Last Modified on:
2022-12-20
Companies Involved
Riot Games
Riot Games
Tuck

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