Partnership:

Riot Games and Bose

Description:

Riot Games partnered with Bose, which named the brand an official partner of League of Legends global events, including World Championship, Mid-Season Invitational, and All-Star Event. 

Bose provided headsets for players and staff at the 2020 World Championship, which took place in Shanghai, China in October. 

Additionally, Riot Games named the Bose headset brand, QuietComfort 35, as the official gaming headset of LoL Esports global events. 

Along with providing its headset for all global events, Bose will launch a series of content named “Sounds of The Game” which explores the importance of sound in competitive League of Legends.

Partnership Opportunity:
Riot Games/Gaming & Esports
Partner/Category:
Bose /Tech
Timing:
September 2020
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Online
Product Giveaways
Social Media
Sponsorship
Created On:
2022-08-15
Last Modified on:
2022-08-16
Companies Involved
Jonathan Z
Jonathan Z Chief Commercial Officer Riot Games
Tuck

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