Riot Games and Coca-Cola entered a new multi-year partnership focusing on mobile gaming and esports. The agreement covered the mobile game League of Legends: Wild Rift and Wild Rift Esports.  

The new mobile game began its first competitive season in 2022. 

League of Legends: Wild Rift is the Riot Games mobile version of League of Legends.

The 2022 season played out through 8 worldwide regions. Regional championship tournaments decided who goes to the game’s first ever international tournament. The tournament, named the Wild Rift Icons Global Championship, took place summer 2022.

The new partnership offered custom rewards and experiences, including a weekly content series co-created by Riot and Coca-Cola. The first step was a new digital campaign from the partners entitled “It Must Be Real,” featuring scenes from from the game.