Partnership:

Riot Games and GrubHub

Description:

Riot Games and GrubHub partenered together in a three year deal that saw GrubHub become the center of the premier League of Legends professional North American gaming league.

GrubHub aimed to provide moments of joy for fans through fun, co-branded activations and offerings. Activations for the partnership included new skins, a range of custom in-game broadcasts and social content, as well as limited edition merch drops.

Throughout the esports season, GrubHub was intergreated into multiple "Road to the Finals" episodes. Further activation saw GrubHub deliver perks to fans and offer discounts and deals on the GrubHub app to their favorite restaurants. 

Partnership Opportunity:
Riot Games/Gaming & Esports
Partner/Category:
GrubHub /App
Timing:
January 1st Quarter 2021
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Discount / Special Offer / Promo Code
Media Elements:
Direct Marketing
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Created On:
2021-01-29
Last Modified on:
2021-01-30
Companies Involved
Tuck

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