Riot Games partnered with Red Bull as the official energy drink partner of its global League of Legends events. 

This was an expansion of a partnership between Riot Games and Red Bull that already included League of Legends European Championship and Campeonato Brasileiro de League of Legends in Brazil.

As part of the expansion, Red Bull was a partner of the World Championship, Mid-Season Invitational, and All-Star Event. Beginning with the 2019 World Championship, activations included a player area for professional players and management, “upgraded” drink bottles for on-stage, broadcast integrations, a wild card entry in the All-Star Event, among other activities.