Partnership:

Riot Games and Tiffany & Co.

Description:

Riot Games teamed up with jeweller Tiffany & Co. to redesign the League of Legends World Championship Summoner’s Cup.

The redesigned trophy, was unveiled digitally on August 29th, 2022 as part of a new multi-year deal between the jeweller and Riot Games for League of Legends esports.

The new Summoner’s Cup weighs around 44 pounds and stands at approximately 27 inches. Both companies highlighted an ‘extensive creative process’ and that it took roughly four months to bring the trophy to life. The trophy was made using sterling silver.

Partnership Opportunity:
Riot Games/Gaming & Esports
Company:
Riot Games
Partner/Category:
Tiffany & Co. /Fashion
Timing:
August 3rd Quarter 2022
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2022-08-24
Last Modified on:
2022-08-30
Companies Involved
Riot Games
Riot Games
Tuck

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