Description:
Square Enix and Jeep teamed up to promote the release of RISE OF THE TOMB RAIDER on PlayStation 4. Fans of the iconic video game franchise had to use the hashtag "#PRIZEOFTHETOMBRAIDER" on Twitter, Facebook or Instagram to be entered to win a brand new 2016 Jeep Wrangler. The partnership was promoted on a custom microsite and on social media.
Partnership Opportunity:
RISE OF THE TOMB RAIDER/Gaming & Esports
Company:
Square Enix
Partner/Category:
Jeep /Automotive
Timing:
October 4th Quarter 2016
Target:
Male
Adults 18-24
Adults 25-34
Adults 18-24
Adults 25-34
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Micro site
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
Square Enix
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
