Description:
Lionsgate Entertainment partnered with the Robinhood investment app to build anticipation for the theatrical release of ROBIN HOOD. The promotion took the form of a crypto scavenger hunt at the San Diego Comic-Con entitled "Crypto Power To The People. "Attendees searched the event for coins redeemable for $50, $500, $1,000, or $5,000, which they could use to invest in cryptocurrencies like bitcoin or ethereum using Robinhood, the popular trading app with a modernized layout aimed at younger investors. The scavenger hunt took place over a three day period, July 19-21 2018.
Partnership Opportunity:
Company:
Lionsgate
Partner/Category:
Robinhood /App
Timing:
July 3rd Quarter 2018
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Signage
Online
Signage
Created On:
2020-11-30
Last Modified on:
2020-05-29
Companies Involved
Lionsgate
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