Partnership:

Roc Nation and CYBR & Netflix

Description:

Roc Nation partnered with CYBR to launch a virtual metaverse experience for Netflix's THE HARDER THEY FALL soundtrack.

Fans had the chance to explore the virtual world of Redwood City, where the movie takes place. Users were able to listen to the full soundtrack while exploring various sets and scenes from the movie. At the church, fans could watch the official trailer and at the saloon they were able to view the official merchandise store. Fans could also play games to win prizes and view an exclusive live-streamed panel discussion with the cast. 

Partnership Opportunity:
Roc Nation/Music
Partner/Category:
CYBR & Netflix /Online
Timing:
November 4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
AR / VR
Branded Content
Event / Activation / Experiential
Media Elements:
Micro site
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2021-11-17
Last Modified on:
2021-11-18
Companies Involved
Tuck

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