Partnership:

Rocket's Rescue Run and Audi

Description:
Disney partnered with Audi on a virtual reality Avengers game that passengers can play as the car is on the road. Disney teamed with Audi for a virtual reality game "Rocket's Rescue Run" designed to be played while riding in Audi vehicles. The game was developed by Holoride, a new startup from Audi in which the automaker will hold a minority stake. Holoride’s goal was to develop VR experiences that react to the moving car. In the case of "Rocket’s Rescue Run," players found their spaceship’s speed and trajectory alter alongside the actual Audi. If the car sped up, the in-game ship did so as well. Likewise, the spacecraft made a sharp right when the car swings around in that direction. The game was not made commercially available but the promotion was designed to highlight both Disney's Avengers property, Audi's vehicles and Holoride's VR technology.
Partnership Opportunity:
Rocket's Rescue Run/Gaming & Esports
Company:
The Walt Disney Studios
Partner/Category:
Audi /Automotive
Timing:
January 1st Quarter 2019
Target:
Male
Female
Teens
Adults
Promotional Elements:
Advergame
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Signage
Created On:
2020-11-30
Last Modified on:
2019-01-08
Companies Involved
Tuck

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