Walt Disney Studios and Verizon joined forces to celebrate the release of ROGUE ONE: A STAR WARS STORY. The partnership included access to VR content based on the film via Samsung Gear VR headset. From November 10 - November 13, 2016, fans were able to enjoy the Rogue One: Star Wars 360 Experience on the Samsung Gear VR headsets in Verizon brick and mortar stores around the country. Content was also available on Verizon's Facebook page starting November 14, 2016.
Rounding out the partnerhsip, Verizon also sponsored a sweepstakes, which fans could enter via online submission. One grand prize winner received passes to the ROGUE ONE: A STAR WARS STORY premiere with complimentary hotel and airfare accommodations.
Teens
Adults 45-54
Adults
Product Demonstrations / Sampling
Contest / Sweepstakes
Other
Online
Signage
Social Media
Website and Social Media
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